Anvar, one of Kazakhstan’s leading retail chains with over 50 supermarkets, has successfully migrated to the advanced Retano CRM & Loyalty platform. This strategic move was driven by the need to modernize their mobile presence and support the launch of their upcoming e-commerce store.
By adopting the latest Retano solution, Anvar ensures uninterrupted service for its mobile users and gains access to a more powerful set of tools designed to enhance customer engagement.
Key Benefits of the new platform:
- Integrated E-commerce Support: The platform provides a robust foundation for Anvar’s new online store, ensuring a seamless shopping experience across digital and physical channels.
- Next-Gen Mobile App: To prevent any service disruptions, Anvar has introduced native mobile applications for iOS and Android, offering customers detailed receipt history and real-time bonus tracking.
- Unified Customer View: The system aggregates all customer data, including purchase history, bonus balances, and communication logs, into a single, comprehensive profile.
- Advanced Rewards Engine: A new flexible “drag-and-drop” rule editor allows Anvar to quickly launch complex loyalty mechanics, such as multi-currency rewards (points, “stamps,” or promotional bonuses).
- Precision Marketing: Anvar can now utilize sophisticated segmentation tools and ABX testing to deliver highly personalized offers and communications to their shoppers.
Modern and Reliable Technology
The new platform is built on a high-performance microservices architecture, ensuring that Anvar’s loyalty system remains fast and reliable as the chain continues to grow. The transition to an event-driven model allows for near-instant transaction processing and improved security through JWT token authentication.
This upgrade reaffirms Anvar’s commitment to innovation, providing their customers with a modern, convenient, and rewarding shopping journey.
