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Retano CRM & Loyalty

Customer Engagement Management Powered by Big Data Analytics & AI technologies

Retano CRM & Loyalty is a marketing tool designed to help retailers to find an effective personalized way to communicate with customers.

To ensure customer retention, effective management of customer relations is essential. The Loyalty Management System plays a pivotal role for retailers, irrespective of their industry or scale of operations.

Retano CRM & Loyalty is a Finalist at Retail’s Big Show Europe Awards

[CRM system category]

Retano CRM & Loyalty empowers your company to achieve the following, leading to increased sales, profitability, and key performance indicators (KPIs):

  • Creating compelling competitive offers
  • Nurturing a loyal customer base
  • Sustaining and growing sales volume with loyal customers
  • Encouraging regular customers to make larger purchases
  • Rewarding customers based on their level of engagement
  • Leveraging loyal customers to promote your products and services
  • Attracting new customers to expand your customer base
  • Generating personalized offers tailored to individual customers

Benefits

  • Creation of loyalty and reward programs of any complexity: promotions, discounts, bonuses, scores, and points.
  • Utilization of coupons, clubcard prices, and other effective methods to attract and retain customers.
  • Personalized offers based on advanced techniques such as automated customer segmentation, cohort analysis, customer basket analysis, RFM-analysis, and behavioral customer attributes.
  • A customer notification system that leverages multiple channels such as POS terminals, SMS, email, and mobile apps to engage with customers.
  • Seamless offline store operations while maintaining full discounting functionality.
  • A high-performing and stable system that ensures reliability and efficiency.

Managing Customer Loyalty

Retano CRM & Loyalty empowers retailers to efficiently manage customer relations. The system provides retailers with the capability to implement programs of any complexity and scope. With Retano, customer rewards programs can incorporate a range of features, including bonus accumulations, limited discounts, and simultaneous accumulation schemes.

Communications

With Retano CRM & Loyalty, retailers can ensure timely notifications of upcoming events to every client. The system enables seamless communication with customers through targeted emails, SMS, push notifications in the mobile app, and more. The Retano CRM & Loyalty system offers extensive options to customize offers for specific customer groups. These offers can be personalized to create a tailored experience, and their creation is a swift process as they are targeted at specific customer segments.

Big Data, AI & predictive analysis

To maintain the high quality of omnichannel retail, it is crucial for retailers to keep their client databases up to date. This requires processing large volumes of complex structured data related to clients and company operations.

The Retano BigData&AI system extends the possibilities of loyalty management. This solution equips retailers with valuable insights obtained through machine learning techniques applied to big data.

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By processing vast amounts of data, AI algorithms within the Retano BigData&AI system generate comprehensive customer profiles. This enables retailers to gain deep insights into customer desires and preferences, as well as forecast market trends for informed loyalty management decisions. Creating a positive interaction experience between retailers and customers enhances customer loyalty, brand recognition, and offer conversion rates.

Retano BigData&AI offers various methods for client base segmentation, analysis of reward programs, and effective communication with customers. The system’s AI capabilities identify product associations, customer preferences, predict customer churn, and assist retailers in examining the customer life cycle.

 Retano BigData&AI has the capability to handle and process terabytes of data efficiently. Regardless of the data volume, the system ensures speedy data visualization, providing insights in a matter of seconds. 

FAQ

Why do retailers in different regions choose Retano CRM&Loyalty for managing customer loyalty programs?

Retail chains in a number of Central Asian and European markets choose Retano CRM&Loyalty to manage customer loyalty and personalized engagement at scale. In several countries, it is regarded by retailers as one of the leading solutions in its segment, based on large-scale production use and consistent business results. This position is further reinforced by recognition at major international retail industry awards, such as the NRF Retail’s Big Show Europe Awards.

How can AI-powered customer segmentation in loyalty platforms drive personalized marketing and sales growth?

AI-powered segmentation uses transaction history, customer behavior, and lifecycle indicators to group customers into dynamic segments. These segments are continuously updated and directly used in loyalty mechanics, rewards, and communications, enabling retailers to deliver relevant offers that increase response rates, repeat purchases, and category penetration.

How scalable is a customer engagement platform for expanding retail businesses?

The platform is designed for large-scale retail environments, supporting millions of customers, tens of thousands of stores, and high transaction volumes. Its architecture separates real-time transaction processing from analytical workloads, ensuring stable performance and consistent loyalty execution as networks grow.

How do loyalty systems integrate with POS and ERP to support real-time customer engagement?

Loyalty systems integrate with POS to calculate rewards and discounts in real time at checkout and with ERP to receive master data such as products, stores, and organizational structures. Integration is implemented through APIs and event-driven data exchange, ensuring consistent loyalty logic across the retail network.

Which metrics show whether customer engagement programs influence shopper behavior and sales?

Retailers track purchase frequency, average basket value, sales share of loyalty members, campaign conversion rates, and segment-level performance. These metrics allow comparison between loyal and non-loyal customers and show how specific loyalty mechanics affect sales dynamics and customer behavior.

How can retailers identify customers at risk of churn and re-engage them before they stop shopping?

The Retano BigData&AI module analyzes transaction history and customer behavior to detect early signs of churn, such as declining visit frequency, reduced basket value, and lower engagement in promotions. Customers identified as being at risk are automatically segmented and transferred to engagement programs for targeted offers and communications aimed at restoring purchasing activity.

How are rewards and discounts calculated in real time during checkout without slowing down POS operations?

During checkout, transaction data is sent from the POS to the Retano loyalty processing engine, where active reward rules, customer segments, and limitations are applied. The calculation is completed within milliseconds and the result is returned to the POS before the transaction is finalized, ensuring uninterrupted checkout operations.

Publications

+28% visit frequency and +18% loyal customer revenue following the launch of MEGO’s loyalty system

Posted: 09/06/2026

In February 2026, MEGO, one of Latvia’s major local supermarket chains, launched an upgraded loyalty program for regular customers powered by the Retano CRM & Loyalty platform. The new solution integrates flexible loyalty program management, advanced data analytics, and real-time omnichannel communication into a single digital ecosystem. What drove MEGO to modernize its loyalty program?… Read More »+28% visit frequency and +18% loyal customer revenue following the launch of MEGO’s loyalty system

Retail Demand Forecasting Software for Automated Replenishment

Posted: 03/06/2026

In the retail industry, demand forecasting remains one of the most critical components of effective supply chain management. Accurate forecasting is essential for maintaining optimal inventory levels, minimizing lost sales, and significantly reducing waste. Conversely, inaccurate predictions often result in empty shelves or excess stock, unnecessarily tying up working capital and eroding profitability. Many retail… Read More »Retail Demand Forecasting Software for Automated Replenishment

Next-Gen Supply Chain: Automated Replenishment & Inventory Optimization

Posted: 28/05/2026

As retail and supermarket chains continue to expand, inventory management becomes significantly more difficult to control manually. Modern retailers must coordinate replenishment across physical stores, e-commerce channels, dark stores, regional warehouses, and distribution centers — often within a single unified supply chain. In a highly dynamic demand environment, traditional static planning leads to chronic imbalances… Read More »Next-Gen Supply Chain: Automated Replenishment & Inventory Optimization

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