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Retano CatMan
Category management solution for retail

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 Profitable retail runs on disciplined, data-driven category management 

Retano CatMan is designed for grocery, FMCG, DIY, drogerie, and pharmacy retailers operating hundreds of stores, where manual category analysis no longer scales.

What Retano CatMan solves for retail category managers

Assortment Optimization Assortment Optimization

Retano CatMan analyses sales history and demand patterns at the store cluster level to identify structural gaps and imbalances in the assortment. This enables retailers to maintain optimal SKU depth and shelf availability without manual category reviews.

Increased Profitability Increased Profitability

The solution evaluates each SKU’s contribution to category sales, margin, and turnover within its cluster. Structured assortment decisions based on this analysis reduce slow movers and inventory write-offs while improving category profitability.

Enhanced Customer Experience Enhanced Customer Experience

Structured assortment planning ensures a balanced mix of price tiers, key product attributes, and relevant SKUs within each store cluster. This consistency reduces shelf complexity and makes product selection more predictable for shoppers across the chain.

Business Flexibility and Adaptability Business Flexibility and Adaptability

Retano CatMan monitors category performance analytics continuously, enabling category managers to detect deviations from planned assortment structure and apply targeted corrections by cluster without disrupting the entire chain.

Waste Reduction Waste Reduction

By highlighting low-rotation items and structural overrepresentation within categories, Retano CatMan supports assortment decisions that reduce excess stock and minimise losses from slow-moving or near-expiry products over time.

Store Clustering for Data-Driven Category Management

  • Store clustering based on actual consumer demand patterns within each category, independently of store format, size, or region.
  • Cluster configuration applied at the category level, producing store groups that are commercially meaningful for assortment decisions.
  • ML-driven demand analysis to capture differences in demand structure across the stores.
  • Seamless with Retano Shelfplan to factor shelf capacity constraints into cluster configuration from the start of the planning cycle.

Assortment Rationalization and Planning

  • Evaluation of SKU contribution across sales, margin, and category structure for each store cluster — identifying items that support the category’s role and those that create redundancy or structural imbalance.
  • ML-powered recommendations on SKU inclusion and exclusion within each cluster, based on category goals and demand signals.
  • Target assortment built per cluster against defined category constraints and forward-looking demand signals.

Category Strategy, Role Definition, and Performance Analysis

  • Assignment of category and subcategory roles and strategies at both chain and cluster level, with configurable properties across a structured product classification hierarchy.
  • ML-based analysis of actual vs. planned category role — surfacing gaps between intended strategy and real commercial behaviour.
  • Detection of structural deviations from planned assortment, providing category managers with a consistent basis for periodic reviews.
  • Analytical reporting on category and SKU performance across key commercial metrics: sales, margin, and turnover.

See how Retano CatMan supports assortment planning and category strategy across your stores

FAQ

What are the main benefits of category management systems for retailers?

Retano CatMan helps retailers transform category management into a structured, data-driven process. The system improves decision consistency, reduces manual analysis, and ensures that assortment structures align with category strategy, store formats, and real customer demand across the chain.

How can category management systems help increase profitability and reduce waste?

Retano CatMan supports more disciplined assortment decisions by showing how SKUs contribute to category structure, sales, and margin. By highlighting structural imbalances, low-rotation items, and deviations from category strategy, the system helps retailers make informed adjustments that reduce write-offs, slow movers, and inventory-related losses over time.

How do category management systems use AI and machine learning?

Retano CatMan applies analytical models to evaluate category structure, identify meaningful product attributes, and assess SKU contribution within clusters. AI-driven analysis supports objective assortment decisions by revealing patterns and risks that are difficult to detect manually.

What role does demand forecasting play in Retano CatMan's assortment planning?

Demand forecasting in Retano CatMan is used as a reference input when assessing assortment decisions at category and SKU level. Forecast data helps category managers consider expected demand trends alongside historical performance when reviewing assortment structure, cluster differences, and potential changes.

What aspects of assortment optimization contribute to customer experience in retail stores?

Key aspects include:
• a structured category hierarchy with defined roles and segments;
• balanced representation of price tiers and key product attributes within the category;
• differentiation of assortments by store clusters based on sales behavior;
• consistency between planned assortment structure and shelf execution.

Together, these aspects help reduce shelf complexity and make product selection more predictable for customers.

How do retailers adapt assortments to different store types using data-driven category management?

Store clustering and item-level recommendations allow retailers to manage assortment decisions at the level of comparable store groups rather than individual locations. This makes it possible to apply different assortment rules and SKU selections for each group, evaluate relevance at scale, and maintain control without increasing operational complexity.

How does Retano CatMan handle the scale and speed required by large retail chains?

Retano CatMan is designed to support assortment and category planning across hundreds and thousands of stores, wide assortments, and geographically distributed retail chains.

It uses a Big Data architecture as the foundation for both transaction-level processing and analytical calculations. Receipt-level data is processed within the Big Data environment, where aggregated and multidimensional analytical datasets are prepared for category analysis and planning. This approach supports fast calculations, stable performance, and consistent planning workflows even in large, complex retail environments.

Publications

Automatic Planogram Generation: How Shelf Automation and Execution are evolving in Retail

More retailers are investing in automated planogram solutions to reduce manual work, accelerate merchandising updates, and ensure consistent shelf execution across their retail chain. As product assortments become more complex and in-store operations grow increasingly demanding, the focus has shifted. Today, the challenge is no longer simply generating planograms faster, but managing the entire visual… Read More »Automatic Planogram Generation: How Shelf Automation and Execution are evolving in Retail

Where are Automated Replenishment and Supply Chain Planning heading? AI + Human Expertise in Retano SCM

Over the past few years, replenishment and supply chain management systems have become one of the fastest-evolving areas of innovation in retail. Much of this progress has been driven by increasingly accurate demand forecasting models, enabling retailers to automate replenishment with a high degree of precision. Today, automated replenishment has become an industry standard, helping… Read More »Where are Automated Replenishment and Supply Chain Planning heading? AI + Human Expertise in Retano SCM

Automated Replenishment for Fresh Categories in Grocery Retail

Fresh categories — dairy, yogurt, bakery, meat, fruits and vegetables, ready-to-eat meals, and ultra-fresh products — combine high turnover and strong margins with the largest share of operational losses in grocery retail. These losses stem from three interconnected constraints: short shelf life, high demand volatility, and frequent product write-offs. Retano SCM is a supply chain… Read More »Automated Replenishment for Fresh Categories in Grocery Retail

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