Retano Loyalty & CRM
Customer Engagement Management Powered by Big Data Analytics & AI technologies
Retano Loyalty&CRM is a marketing tool designed to help retailers to find an effective personalized way to communicate with customers.
To ensure customer retention, effective management of customer relations is essential. The Loyalty Management System plays a pivotal role for retailers, irrespective of their industry or scale of operations.
Retano Loyalty&CRM empowers your company to achieve the following, leading to increased sales, profitability, and key performance indicators (KPIs):
- Creating compelling competitive offers
- Nurturing a loyal customer base
- Sustaining and growing sales volume with loyal customers
- Encouraging regular customers to make larger purchases
- Rewarding customers based on their level of engagement
- Leveraging loyal customers to promote your products and services
- Attracting new customers to expand your customer base
- Generating personalized offers tailored to individual customers
Benefits
- Creation of loyalty and reward programs of any complexity: promotions, discounts, bonuses, scores, and points.
- Utilization of coupons, clubcard prices, and other effective methods to attract and retain customers.
- Personalized offers based on advanced techniques such as automated customer segmentation, cohort analysis, customer basket analysis, RFM-analysis, and behavioral customer attributes.
- A customer notification system that leverages multiple channels such as POS terminals, SMS, email, and mobile apps to engage with customers.
- Seamless offline store operations while maintaining full discounting functionality.
- A high-performing and stable system that ensures reliability and efficiency.
Managing Customer Loyalty
Retano Loyalty&CRM empowers retailers to efficiently manage customer relations. The system provides retailers with the capability to implement programs of any complexity and scope. With Retano, customer rewards programs can incorporate a range of features, including bonus accumulations, limited discounts, and simultaneous accumulation schemes.
Communications
With Retano Loyalty&CRM, retailers can ensure timely notifications of upcoming events to every client. The system enables seamless communication with customers through targeted emails, SMS, push notifications in the mobile app, and more. The Retano Loyalty&CRM system offers extensive options to customize offers for specific customer groups. These offers can be personalized to create a tailored experience, and their creation is a swift process as they are targeted at specific customer segments.
Big Data, AI & predictive analysis
To maintain the high quality of omnichannel retail, it is crucial for retailers to keep their client databases up to date. This requires processing large volumes of complex structured data related to clients and company operations.
The Retano BigData&AI system extends the possibilities of loyalty management. This solution equips retailers with valuable insights obtained through machine learning techniques applied to big data.
By processing vast amounts of data, AI algorithms within the Retano BigData&AI system generate comprehensive customer profiles. This enables retailers to gain deep insights into customer desires and preferences, as well as forecast market trends for informed loyalty management decisions. Creating a positive interaction experience between retailers and customers enhances customer loyalty, brand recognition, and offer conversion rates.
Retano BigData&AI offers various methods for client base segmentation, analysis of reward programs, and effective communication with customers. The system’s AI capabilities identify product associations, customer preferences, predict customer churn, and assist retailers in examining the customer life cycle.
Retano BigData&AI has the capability to handle and process terabytes of data efficiently. Regardless of the data volume, the system ensures speedy data visualization, providing insights in a matter of seconds.
Publications
REI advances with Retano Shelfspace Implementation
Training for REI employees is now nearing completion. Team members are already testing the system on their own — creating planograms, uploading master data, and exploring the full range of Shelfspace tools. This hands-on practice, supported by Retano’s technical specialists, allows employees to gain confidence and better understand how to apply the solution in real… Read More »REI advances with Retano Shelfspace Implementation
GeD Store and Retano Loyalty&CRM: Strengthening Market Presence, Growing Loyalty, and Unlocking New Opportunities
Loyalty in Action: Higher Basket Value and Revenue Growth The average transaction value of loyal customers is 45–50% higher compared to other clients. This has a direct impact on revenue growth and underscores the effectiveness of the loyalty program. Loyal customers not only make larger purchases but also return to GeD Store much more frequently,… Read More »GeD Store and Retano Loyalty&CRM: Strengthening Market Presence, Growing Loyalty, and Unlocking New Opportunities
Retano Loyalty&CRM is ready for launch at MEGO
The implementation of Retano Loyalty&CRM at MEGO — a locally-owned retailer in Latvia with 90+ stores and over 100,000 daily customers — is now in its final stage, with the launch planned by the end of the year 2025. All preparatory work has been successfully completed. Key project milestones include full integration of the Retano… Read More »Retano Loyalty&CRM is ready for launch at MEGO
